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Discover our journey, mission, and values that make SuperMusic Dhoom the premier choice for music events in the UK.
Super Music Dhoom UK was founded in 2014 by Shoaib Alam, a visionary British Pakistani showbiz entrepreneur with a mission to bring authentic Pakistani music and theatre to audiences across the United Kingdom.
While the company was officially established in 2014, its roots trace back decades to when Mr. Alam first began bringing legendary Pakistani artists like Ustad Nusrat Fateh Ali Khan to UK stages, creating cultural bridges through music.
Recognized as a pioneer of Pakistani concerts in large arena venues, Mr. Alam successfully executed multiple year-on-year tours across the UK under his former 'Super Music Masti' brand, setting new standards for production quality and audience experience.
Today, SuperMusic Dhoom continues this legacy by introducing upcoming and rising Pakistani musicians to UK audiences while maintaining the highest standards of production quality, sound engineering, and immersive audience experiences.
Founder & CEO
Driving the future of Pakistani music in the UK
To bring authentic Pakistani musical experiences to diverse audiences across the UK through innovative event production, exceptional sound quality, and unforgettable performances that celebrate cultural heritage while embracing contemporary trends.
To become the leading platform for Pakistani music in Europe, recognized for excellence in event production, artist development, and cultural exchange, while expanding our reach to new audiences and maintaining our commitment to quality and innovation.
The principles that guide everything we do
We never compromise on sound quality, production standards, or artist selection. Every event reflects our commitment to excellence in every detail.
We respect and preserve the authenticity of Pakistani music while making it accessible and enjoyable for diverse audiences in the UK.
We continuously explore new technologies, production techniques, and creative concepts to enhance the audience experience.
We work closely with artists, venues, partners, and clients to create synergistic experiences that benefit all stakeholders.
Our work is driven by a genuine love for music and a desire to share transformative musical experiences with others.
We deliver what we promise, maintaining transparency, meeting deadlines, and exceeding expectations consistently.
Contact us today to discuss your event and discover how SuperMusic Dhoom can bring your vision to life with authentic Pakistani music and premium production quality.